The quality of any geographic analysis is impacted most by the quality of the geocode (latitude/longitude) assigned to an address or zip code. Therefore, we integrate geographic data from Tom Tom International, a leader in GPS navigation, as a standard component of the Quest Analytics Suite™.
First and foremost, the Geocoder Module is about Street-level Geocoding. Your address data is standardized to USPS specifications and then matched against an extensive database of street information to determine an exact latitude and longitude for each address.
Of course, there are always a few records that can’t be geocoded exactly due to any number of anomalies such as spelling errors or missing elements of the address. Therefore, we include our industry-leading Distributive Geocoding™ technology to provide a safety net for those addresses that just can’t be matched at the street level. Distributive geocoding uses a combination of USPS and Census population data to approximate appropriate locations within a Zip Code in order to distribute your points in a way that mimics real-world population trends.
Contact us today at contact@questanalytics.com or
920.739.4552 for more information, to schedule a free web demonstration or to find out how you
can elevate your analytics abilities with the Quest Analytics Suite.